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Create a poster to help recruit potential art students and raise awareness of the Department of Art at Sam Houston State University located just one-hour north of Houston, TX. Target high school, and college and university transfer art students.
Not many people from the Houston area are aware of the programs offered in the SHSU Dept. of Art. Young students have stated they didn’t know SHSU is located in Huntsville TX, only a short hour’s drive north of Houston. The concept centered around feed back from high school students in near by Houston, TX stating »we didn’t know y’all were so close« and the style was based on typography from Victorian era maps from the late 1800’s and early 1900’s—the university was established in 1879. Typography, pencils, paintbrushes, a lens shutter, and a 3D mesh grid are used to represent the five programs in the Dept. of Art: Graphic Design, Fine Art, Art History, Photography, and Computer Animation respectively. The custom typography focused poster was designed and is a 2-color (black and silver), silk-screened job on French Paper (Pop-Tone, Lemon Drop). The poster will stand out from the multitude of other art program posters that potential students are exposed to as they navigate their academic choices.
The posters have been praised by members of the SHSU Dept. of Art as striking and unique. Posters have been distributed to local high schools and regional Jr. colleges.