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Develop an identity system for a fictitious airline with a minimum of four deliverables.
From research and conceptual ideation, I came up with Oro, a contemporary airline based out of Seville, Spain. Oro fuses the cultural charm of Seville with a cutting edge flying experience. Oro is the Spanish word for gold. The airline's name takes inspiration from Seville's Golden Age in the late 16th century when gold poured into the city during the establishment of the Spanish Empire in the Americas.
Oro’s visual identity is influenced by the geometric Mudéjar art and architecture throughout Seville. Oro's logo is a modern take on the geometric patterns found in old cathedrals and buildings in the city. In addition, the logo represents Oro's service as an airline based out of Seville: The center square of the symbol represents Seville's main base and the outside arrows point out to Oro's several destinations.