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Dr. Hughes and team wanted a brand that 1) showcased their ties to the community 2) stood out amongst the competition and 3) created an emotional connection with their target market—moms.
Being located in The Woodlands, we felt he needed his brand identity to represent the “woodsy” feel. The super-sweet, owl character named Owlbert makes any mom (or dad) go “awww.”
After 7 years and over 85 brand identities created, this has been Test Monki's most "famous" brand identity to date.