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Dirty Habit is a San Francisco craft cocktail bar, restaurant and lounge with an air of mystery and the forbidden. The letterhead and business forms ground the brand with a rich, upscale sensibility for a touchpoint often used toward private events and dining, press, and building relationships in San Francisco’s booming SoMa district.
This letterhead arrives from the glamorous, mysterious underground where anything can happen, and often does. It’s a world that starts at happy hour and ends late night. The collateral system flirts with social boundaries, including a cheeky “Eyes Wide Shut” secret society-type stamp for those in the know. It’s after dark letterhead, all black paper and gold foils, Gotham-inspired, with a slight art deco vibe that evokes a roaring era of speakeasies and quasi-legal gatherings. It promises an unexpected experience in a way that somehow assures a high-quality upscale product.
The Dirty Habit letterhead solidifies the brand’s cheeky professionalism, an invitation into a scene that’s at once bawdy and safe, a guilt-free guilty pleasure.