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Roppongi Hills is a mega-complex that is highly representative of Tokyo with its combination of art galleries, movie theaters, and observation platforms. Opened the men’s zone in WESTWALK of Roppongi Hills in March of 2016. In accordance with this announcement, the concept and main visuals were created by OUWN.
The visuals are made up of a design of deconstructing and reconstructing the latest ensembles. Roppongi Hills is represented as an object of the upcoming new ideals and the rebuilding of new ensembles in men’s fashion. This means that it is not just about the views of those who love fashion, but also the views of other people as well as your own personal perspective with the ultimate goal of finding a new personal style that is all your own. It has the meaning of remaking everything with a bit of a rough touch, expressing a man’s strength, ability to think for himself and visually express himself in his own way.
Even while men’s fashion stores that carry luxury brand names are finding it hard to attract customers in Tokyo, we have gained recognition as a new, refined area and have gained a position representative of men’s brand name clothing stores in Tokyo. The customer growth rate has increased significantly and numerous forms of media have covered us.