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Generate new business leads using a self-promotion idea that ads value for the recipient.
An introductory box of chocolates houses the Arcana Academy capabilities deck. The handmade, all-natural chocolates are the work of a family-run chocolatier that has been a favorite of Marilyn Monroe, Frank Sinatra, Elvis Presley, Winston Churchill and The Kennedys. Each chocolate is struck with the Arcana Academy logo. Along with the capabilities booklet is a handwritten description of the chocolates themselves.
The box generated a 25% response rate and new business leads that are already fans of the agency's attention to detail.