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The University of Chicago Medicine's Comprehensive Cancer Center is at the forefront of cancer research because they aren’t afraid to answer cancer’s most challenging questions. In doing so, their researchers are identifying problems and helping to develop ways to prevent, diagnose and treat cancer. The center came to us to tell their story within the 2015 Annual Report.
We aimed to capture their inquisitive spirit with a design that reflects the center’s relentless pursuit of information. Featuring an eye-catching cover with a bold die cut question mark, the report is divided into sharply color-coded sections for ease of navigation. The report's content includes topics within the full scope of cancer research — highlights of their groundbreaking work, patient stories, team bios, award recognitions, and donor acknowledgements —appealing to both medical professionals and the donor community. The striking imagery ranges from lively patient photography to lab research slides, conveying the many aspects of cancer research that the Comprehensive Cancer Center focuses on.
In addition to being well received across their diverse audience groups, the 2015 annual report raised nearly double the amount of donations from the previous year's annual report.