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Established by Andrew Fox in 2005, Fox is one of Adelaide’s most respected boutique real estate agencies specialising in high-end properties. Business growth and a move to larger premises prompted Andrew to strengthen his market position by undertaking a brand review and corporate identity refresh.
Our strategy retained the company’s distinctive red fox logo. We refreshed the identity and developed “The Hunt is Over” tag line. The fashion and style of the hunt was subtly introduced through a colour palette of navy, red, cream and gold; patterns based on herringbone, tartan and houndstooth; and textured woven stocks. The new identity for Fox is bold and contemporary, but is imbued with a timeless elegance befitting the company’s clientele.
Since the rebrand Fox Real Estate have experienced solid business growth, with new sales staff and customers telling them they chose Fox because of their new livery.