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The Project’s purpose is to test conceptualization skills by branding/logo design according to the diverse topics the students came up with at the beginning of the course. The Project was executed as an extracurricular assigment therefore each student could progress to their own rythym
Aqua, But why an A?I choose the letter A because water in my native language means AGUA, so I tried to keep some of my native language.Why Aqua?It´s like playing with the letters, the “g” and the “q” looks like each other, it only exist a tiny detail in the letter, so I take it and it only stay the “q” and other letters are the same with A G U A= A Q U A.What about those cool colors?Even when they are cold colors, it isn´t perceived as sad or unhappy, I want to show calm, peace, movement, dynamism, and a reference to the sea, that’s why we have 3 levels of colors, its more clear in the surface, but in the second one it turns a bit darker, then finish in a light blue but more dense than the other ones.Why that shadow below the A?It exists to define that it’s like a bubble that is floating, it is just an element to show that there exist depth.What are those balls at the left side of the logo?There are 5 bubbles, each one represents the tries I made to get the final logo that you are seeing, it represents each letter of the name, giving a refreshing feeling.Those bubbles have the same sense that a real ones.
What Aqua Pretends to be?Aqua pretends to be one of the best brands which sales purified water with an awesome branding, giving you a refreshing sensation just with the Brand