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Fjellgården Hovden is an over hundred years old farmhouse from the mountains of Hovden in Setesdal in Norway, with a rich tradition of mountain farming and tourism. The farm produces handcrafted meat with local profile and high quality, all made of ingredients without additives. New identity should clarify the role of Fjellgarden Hovden as the local hero when it comes to both food and dining experiences.
Strømme Throndsen has developed an identity with a traditional and classic look. The monogram is based on the traditional Setesdal-rose. The logo is hand drawn and based on traditional shapes derived from ancient norwegian rose-painting techniques. This combined with a classic typography conveys craftmanship in a credible manner.
The identity communicates a welcoming and friendly however high-quality feeling, leaving the impression of a and trustworthy and reassuring brand. The design stands out well in-store and leaves the people of Hovden proud of their origin. A design higly appreciated by both guests and locals.