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In the hyper-competitive yogurt sector, Ultima Foods wished to relaunch Olympic, its brand of fresh yogurt and dairy products made in British Columbia. The agency completely redid its national repositioning, identity and the packaging for some 60 SKUs, all under a new signature: Good nature. Good people. Good yogurt. Across three product lines (Organic, Krema and Natural), consumers can now find in-store a clean packaging design that captures the simplicity of the product, the quality of its ingredients and the spirit of the west coast.
We were inspired by the brand’s birthplace, British Columbia, and the positive spirit associated with the west coast in the nation’s collective imagination. Nature, well-being, health, sea and mountains, ethical consumption, good diet and balanced lifestyle – all these elements also describe Olympic, especially considering all its products are natural and organic.
After 6 months in stores, Olympic has achieved the fastest sales growth in the yogurt category in Canada with a yearly increase of 11% (vs. the category’s sales volume, which rose by only 4%).
In the organic yogurt category specifically, Olympic has increased its market share by 19% and is now the No. 1 player in the category nationwide.