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In 2015, vitaminwater asked us to help them reimagine their brand with a new strategy and visual language, one inspired by the vibrancy of the product itself.
This book is the exclamation point at the end of that process. Part history, part strategy, and part guideline — told in vitaminwater's unmistakable cheeky voice, using the vivid and optimistic visual identity we created. It rejoices in vitaminwater's past and plots a road map for its future.
Number of pages: 304Size: 12" x 8.6"Number of colors: CMYK + 3 x 4 Color PMS Covers + Screen Printed Acetate Dust Jacket Binding method: Lay Flat Perfect Bound Special attributes: 3 different cover colorways, Gate fold color chart, Colored edge printing.