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PPK has been a longtime supporter of the Pediatric Cancer Foundation. We were tasked with creating an ad for the Yerrid Foundation Grand Slam Celebrity Fishing Tournament program, in order to show our support and participation in the event.
Through this ad, running in the The Yerrid Foundation Grand Slam Celebrity Fishing Tournament program, we wanted to recognize those courageous little ones who never back down and fight horrible monsters like cancer with all their might. Since this was a fishing tournament, we showed a tiny clownfish ferociously fighting a monstrous shark to symbolically represent those young children battling cancer who show no fear, no matter what they’re up against.
People couldn’t help but notice this compelling image. Many applauded our unique approach in drawing them in and bringing to light the real heroes at this event. That is, those brave kids who are determined to beat cancer.