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To design a logo for Dobbins Chiropractic that would make them look very professional, friendly and be instantly recognizable at the same time. Prior to this project, they used a standard chiropractic staff symbol and they felt that it made them look too clinic and hospital-like.
The design uses the letters "D" and "C" which overlap to create a human form. The overlap has a transparent, x-ray feel to it and through it the spine is visible. It's important to note here how perfectly aligned the spinal cord is. ;) The color green is used in reference to the well-known building the chiropractic office is in.
They think the logo is outstanding and have received much positive feedback regarding it. I have been told that clients have entered the lobby/waiting area with outstretched arms mocking the "DC" man, smiling all the while.