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AB InBev understands that the key to growth is developing enduring connections with their consumers, by finding and creating occasions for people to enjoy the brands they love.
We combined glossy photography and rough-hewn type to create layers of information - showcasing the many ways AB InBev brings people together across cultures and around the world.
Through our treatment of images and typopgraphy, the book captured the spirit and creativity that Anheuser-Busch InBev wanted to convey to their internal and external audiences. The warm tones, casual type styles and energetic images help not only promote the company’s worldwide brands but also demonstrate how consumers not only drink AB InBev brands but how they experience them. The annual report promotes the company’s theme, " The Best Beer Company, Bringing People Together, For a Better World.” both in print and through a microsite.