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Choose an existing company to create a brochure for. It must capitalize on what makes the selected company unique compared to its top competitors. It must be designed in a way that is both attractive and unexpected by the audience. Rather than looking like an average corporate brochure, it needs to look like a professional designed it with a keen understanding for the true value and mission of the company. It should make those who are already aware of the company have a greater respect for it. It should make those who are unaware, gain an interest in learning more. Along with the brochure, additional forms of media must accompany it.
The brand selected was Herman Miller because of their standout style and timeless presence. Although the home, office, and decor company is known for many things, the concept of the brochure was a tribute to the iconic designers that have paved the way for their brand. It aims to prove that Herman Miller isn’t just one person or one brand, but a collaboration of pioneers in the furniture design industry. The brochure highlights the work of Alexander Girard, George Nelson, and Charles and Ray Eames in an abstract way to single out the simply beautiful qualities of their work. The Herman Miller brochure is bold and clean, much like the characteristics of the brand’s products.
Once the brochure was completed, it expanded into a series of additional deliverables. The final package consisted of a brochure, poster series, alternative covers (for the following issues), and shopping bags. They are differentiated by seasonal colors which represent the following issues that feature the next set of Herman Miller designers. The brochure set the standard for the rest of the project and together; the items embody the Herman Miller brand from a new perspective.