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It's a tough job market out there. Most university students rack up huge amounts of debt and after graduation there are few opportunities. MATC offers an alternative with training and certification options for jobs that are in demand. In fact, they have an 86% job placement after graduation. It's an opportunity to have a professional career in half the time, at half the cost. A career in the trades to millennials seems less prestigious than white-collar jobs but there's a huge demand for workers. Our task was to make this career path cool again and increase admissions.
We created a print campaign that visually demonstrated the transformation from student to professional.
The campaign increased admissions and overall brand awareness.