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To design an identity for JTG Holdings, a newly formed commercial investment group founded by some America’s top builders and real-estate investors.
After thorough industry & competitor research, we concluded the best approach was to create a bold yet elegant symbol that unified the JTG letterforms. Hundreds of thumbnail sketches later we arrived at this timeless solution.
The client absolutely loves their new brand. They believe it conveys the prestige they want JTG Holdings to be known for and are proud to have it as the foundation of their new venture.