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Create tradeshow graphics for European Congress of Clinical Microbiology and Infectious Diseases (ECCMID)
Utilizing the Diagnostics First campaign, tradeshow graphics were created to raise awareness about the rising antimicrobial resistance global public health crisis. Without being able to accurately determine the type of infection a patient has, many healthcare providers are simply prescribing antibiotics regardless of whether it is needed or not. As a result, many microorganisms are becoming resistant to antibiotics. This means that in the very near future we may be left without any drugs at all to fight serious, resistant infections.
The tradeshows graphics focused on getting the antimicrobial message across by creating thought provoking images and content that would bring awareness to this issue and included booth images, save-the-date invitations, pull-up banners and email blasts.