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Redesign the iconic Blue Streak line of automotive aftermarket parts
The original logo included a large “S” with the name Blue Streak in it. TFI Envision kept the concept but modernized it by putting the “Blue Streak” name in a blue field and creating a contemporary icon to represent the original “S”.
Chosen to be utilized at a major tradeshow for signage during a ‘reintroduction’ period for the brand.