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Vice is the uniquely real news show with an honest and bold voice. For the season four campaign, we wanted to continue to differentiate the show from other traditional news programs by highlighting their innovative style and their commitment to delivering a bold perspective you won’t find anywhere else.
Vice has a strong existing brand that stands for fearless, raw, dramatic storytelling. We wanted to further reinforce the Vice perspective with a single bold, arresting image that symbolized their commitment to breaking through to the real story. With the integration of the Vice logo into the photograph, Vice is literally part of the action.
Season 4 premiered in February 2016. Our national campaign created visual awareness for the existing brand while driving tune in to the new season.