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To establish Fingerpaint Marketing as a founding member of Cannes Lions Health and direct the audience to our website where essays by Fingerpaint staff addressed key topics relating to healthcare communications, as well as a live feed populated by hashtag #LionsHealth.
Lions roar in the wilderness to announce their presence, establish dominance, and rally their pride. As a founding partner of Cannes Lions Health, we wanted our first foray into this festival to portray our position as King of the Jungle, and announce that Creative is a force to be celebrated, respected, and maybe even feared.
The ad was a unique self-promotion unmatched by its action-oriented heading or fierce artwork (including original handwritten font) which resulted in unique hits to the website daily and many contacts and inquiries made to senior staff directly regarding the event.