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Crafty Dan is the specialist micro-brewery set up by Daniel Thwaites to brew distinctive and experimental beers – including monthly, guest and seasonal ales. The brief was to create a packaging range for the Crafty Dan beer range.
The illustration style and typography used is symbolic of the art and craft that went into the brewing process, whilst the simplicity of the designs gives them elegance and quality. The simple yet engaging design ensures they have a strong brand presence and stand out on shelf displays.
The Crafty Dan beers sold out in their first production run and are shortly due to be released in the USA.