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After having strengthened the Winery’s brand awareness with a concept honoring its origins, the intent was to distinguish this line of the brand with an image that enables consumers to discover the land through wine.
The project describes the territory’s value by celebrating the traits that make it unique: each bottle is a piece of a puzzle; when put together gives a complete picture of the winery’s territory.
The concept designed for the Colli Ripani Line has provided significant turnover growth on the entire product range in foreign markets in Belgium, the Netherlands, and the USA, and also in Italy: a result that was registered in just the first 20 days after market placement. In addition to the economic results, the new Colli Ripani Line has in turn strengthened the Winery brand's promise; in addition to the product's quality, it presents a convincing USP: the territory. The consumer can now extend their experience with wine, by bringing to the table a story to tell. In the same way, today the Winery can count on communication that brings its region’s history into the homes of consumers and the catering industry. Thanks to the new image of the line with the same name, the Winery offers wines that are valuable not only in their form, but also and especially in their content.