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Develop logo for the Sue Baer Memorial Run the Runway 5k Run event.
The event is held on the runway at Newark International Airport so the goal of the logo was to capture the ‘sense of place’, excitement and energy in the creative execution of the logo. Challenged by an extremely long name, TFI Envision’s creative team used different typefaces, type sizes and kearning to help the viewer ‘read’ the logo, using the largest type to grab the most attention, with the supporting text smaller.
Increased engagement, interest in the event.