
- Award
- Silver
- Agency
- Renée Windman
- Client
- The Showroom Pasadena
- Designer
- Renée Windman
- Category
- Retail
- Country
- United States of America
- USA
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Assignment
The Showroom Pasadena, a luxury consignment boutique, was launched in 2014. It was important for the identity design and its applications to communicate the owner’s vision for the store — one that would showcase both luxury fashion and a reusable approach to “pre-loved” apparel. The personality needed to evoke modern, edgy, and stylish sensibilities. These traits are the reflection of the boutique’s fashion-conscious customers.