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The developer/owner of this rental building, Acuity Capital Partners, approached Mermaid, Inc to create a website.
We wanted to focus on the amazing neighborhood and culture of the area. We created a single page website that has a time-lapse video background which seamlessly loops. This video can be seen playing on many of the sections. The site is interactive, with many images that reveal copy on rollover, or slide horizontally on the click of icons. There is an easter egg at the very end of the website that can only be access by scrolling all the way down past the Contact section. It says “It’s a new dawn. It’s a new day” and the time-lapse video plays in a loop behind it.
We’ve had many people tell us they are mesmerized by the time-lapse video & that they love the site! It has been well received by by Acuity Capital Partners, Douglas Elliman, brokers & renters.