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This is the branding for a company with stores in malls throughout the country that cater to the expectant mother who still wants a sense of fashion. They offer chic maternity fashion as well as personal care products specific to the needs of a pregnant woman.
Assignment: To create a branding folder and product sheets
Approach: The watermelon was selected because of the correlation of the watermelon and the pregnant silhouette. The brand combines hand rendered type and framing with some timeless classic fonts and, of course, the watermelon seeds.