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Omdesign was responsible for the full renewal of Blandy’s Wine Lodge, the Blandy’s visitors centre in Funchal. At this museum space, the Portuguese advertising agency tried to mirror the history and evolution of this centenary brand, as well as all their tradition producing and ageing Madeira wines.
In an old alley, it was created a new area that represents the Funchal’s history and evolution throughout the years, in addition to the visitors centre, that tells the history of the building, the Madeira wine and the arts carried by this wine till today, as cooperage and the traditional ageing process over the several floors. At the end of the visit, there is a museum dedicated to Blandy’s family, to the seven generations and to various businesses that they have been developing in the last 200 years.
Omdesign signed the whole project, not only regarding the concept, but also its design, production and installation. The oldest cellar of Madeira Island, located in an ancient convent of the 15th century is annually visited by hundreds of thousands of people.
All the elements, colours and selected materials refer to the Madeira wine universe and, being perfectly integrated in the building, are in line with identity, position and values of Blandy’s brand, managed by the same family since 1811.