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To create a brand mark for the Cafe offering at The Goldsmiths' Centre, London, England
The aim was to provide branding for the cafe which was to be a friendly and inspiring environment in which members of the silversmithing trade, patrons, partners and the visiting public could relax and rub shoulders, helping to forge a flourishing creative community.
The name we came up with — The Bench — was a reference to both heritage (the silversmith’s classic workbench) and the informal ambience of the café itself. The Bench café brand identity also celebrated silversmithing heritage, replacing cutlery with classic silversmithing tools – selected from world renowned silversmith Grant MacDonald’s studio. The Bench café brand identity was rolled out on signage, uniforms, crockery, literature, and environmental graphics.