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q30 designed a commemorative stamp for Canada Post marking the 100th anniversary of the writing of John McCrae’s sorrowful poem ‘In Flanders Fields’.
Starting off with a photo of a real poppy – fragile and translucent – set a respectful tone; integrating images of crosses, larks and a helmeted soldier were influenced directly by specific poem lines.
Although a bleakness pervades, there’s also strong beauty… the same elements McCrae brought together in his timeless poem.