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This visual identification is for two months Hackathon, “DENTUNE!!” by “KANSAI ELECTRIC POWER CO, INC.”.KANSAI ELECTRIC POWER CO, INC. is an electric infrastructure company having a long history from 1951, and they have a conservative image. So they wish the conservative image overcome, and getting an advanced image.
I put two factors together. (a motif of "lightning" letting you image electricity and ivid yellow.) And, I aimed at the visual identification with an impact. I designed the extraordinariness as "Festival".I put the items (name cards, slide design, art object, stand banners, T-shirts) which has "DENTUNE!!" logo.
The solicitation effect of the symbol was very big.I was able to keep thrusting influence in SNS in particular.As a result, this event was the biggest scale of the Kansai area at the time of the holding.I reach it as a project to push forward after holding continuously at the present.