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We spend our days partnering with clients and suppliers to create projects. At the end of every year, we like to treat these people with a very unique gift. This year the brief we gave ourselves was to create something that delights them and also reflects the complementary, rewarding relationships that we have. These gifts allow us to get stuck into something we can have fun with, show off our creativity to our clients and facilitate promotion of the studio to our current clients and a wider audience.
This led to us to the concept of Complements, a system of modular chocolates to pair and share. They’re delicious on their own, but combine them to create a unique flavour greater than the sum of its parts.
The process started with brainstorming and research to prove the feasibility of the project. We sought a partnership with a creative chocolatier (Bakedown Cakery) who we were confident could bring the concept to life.
The next step was delving into 3D printing and mould-making technologies to prototype and cast the chocolates. Wanting to create something outside the box that could be paired in endless combinations, we explored a wide range of interlocking shape designs. We settled on a modular shape with a clean, staircase interlocking join, which became a cube when paired – simple and classic.
We tested flavour and colour combinations with Bakedown Cakery to achieve the perfect set. The design system included a colour palette, type, patterns, textures and finishes. This was carried through in the design of the packaging, with colourful organic texture and geometric shapes.
Although Complements were created for our clients, we promoted them to a broader audience through a website (www.complements.com.au). The website told the story of Complements and also ran a competition for entrants to suggest new flavour combinations to win a box of the chocolates.
Complements had a fantastic client response, affirming their perception of us being an agency that produces exceptional work and delighting experiences. The reach of the project directly contributed to a number of new business leads for our agency, within the space of weeks.
However, the wider reach was overwhelming. Whilst the gift was sent to a limited list of 90 recipients, in the short time that it’s been out there in the world, we received over 500 competition entries and the website has had 28,000 unique visitors, which is an amazing return on investment for a small studio.
The project has been featured in over 30 publications around the world, including well known names – Dezeen, Designboom, High Snobiety, Under Consideration Quipsologies, PSFK and Trendland.