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To create the annual Footstock poster. Footstock is the largest endurance barefoot ski championship in the world. It’s a competition that is brutally punishing to one’s feet. Every year a poster is created to promote the event locally and becomes a collectible items for the competitors. The goal was to make the 2018 poster something that captured the uniqueness and pain of the event.
Clearly some of the creative team has some unusual hobbies, which led to the concepting of the domination themed poster.
The client and the competitors loved the poster and the 2018 Championship saw a record 20% increase in entries.