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To create website photography for Flat Top Hills using an approach designed to convey a unique flavor profile and lifestyle-vibe for each individual wine varietal.
Affinity Creative Group photography clearly conveys the flavor profile of each varietal emphasizing the presence of fruit and spice notes with unexpected props. Laying out the sensory elements in a graphical format, paired with non-traditional color palettes and a touch of lifestyle accessories completes the surprising yet pleasing look.
A modern and unexpected way to communicate varietal flavor, taste profile and brand messaging for a new entry in the highly competitive U.S. wine market. This social-media-friendly imagery has proven to be highly effective in generating interest, brand buzz and importantly, expanding distribution, for Flat Top Hills Wines.