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The client asked us to design a poster to comunicate that being HIV positive is not a criminal offence. Infact the AIDS sufferers are legally and socially discriminate against every day.
After reading the brief i decided to represent using typography how the HIV virus could be a problem of every of us. I focused on representing the human being in his semplicity, trying to not be obscene.
The poster was selected as one of the best of Good 50x70 contest. It was exhibited at LaTriennale Design Museum (Milan, Italy), Bozeman - Montana State University (USA), Luleå - Norrbottens Museum (Sweden), Beit Meirov art center (Holon, Israel), and in other cities all over the world. Moreover it was published in magazines and books in Italy, Netherlands, India, France and it was use as case of studies in more than 10 blogs of medicine, marketing and graphic design.