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Logo created as part of a branding for One Formation — A local UK group in Leeds determined to improve opportunities for the community, especially young people and children. Through football and other activities, they help to keep vulnerable youngsters motivated, confident and focused.
Inspiration for creating the Identity and logotype came from the organisations name — using the 3 main graphical devices used by managers when explaining tactics relating to formations. We then set this within the logotype and as a system which can develop and progress over time.
The logo and branding was applied to stationery, posters, banner stands, tote bags, brochures, shirts and online media.