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The previous season of DOCTOR WHO saw Peter Capaldi take the reins of one of the world’s most iconic TV brands. The new season found the Doctor settled into his time-traveling role, and ready for one exciting adventure after another across all of time and space.
For the new season, PETROL was engaged to do the following:• Expand audience reach beyond our core fan base• Position The Doctor Who fandom as cool• Reignite and re-inspire existing fans• Expand access points, including families and broader target audience• Create relatable & accessible touch points to the show, cast and crew
PETROL’s team created an iconic, breakthrough visual approach that turned previously-conceived notions of the Doctor Who franchise on its head, while engaging fans through an arresting creative execution. PETROL leveraged key franchise elements like the tardis, while positioning the Doctor as being on the verge of his next great adventure, and inviting fans along for the ride.
The show’s launch proved massively successful, capturing the excitement of dedicated existing fans while also creating engagement amongst curious consumers throughout the domestic US. The high viewership and significant social engagement/chatter proved that the impactful creative execution had meaningful impact throughout the country.