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Senior thesis: Plexus logo and marketing poster seriesPlexus is for all ages, but only comes in adult sizes currently. It is especially geared towards sneakerheads and those who take pride in the items they own.
I created the brand identity for a conceptual product that consists of top part of sneakers and 3D-printed soles that can be clipped together.
Using the idea of customization and modular connections, I created a poster series, brand, and logo that relate to this product’s unique selling points.