Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
Reggie London was briefed to create a brand to take the image of Turkish cooking into the realm of relaxed modern dining.
Working with restrauteur Ali Delidogan and Lifeforms Ltd, Reggie London developed a brand strategy that drew on the influences of Ali's home town of Gazientep in south eastern Anatolia. The logo was derived from the mosaic designs of the ancient city and simplified to form a strong identity which was used across signage, menus, website and marketing materials as well as a tessellation of fret cut wall panels forming part of the interior design.
The restaurant opened to five star reviews and successfully created a new upmarket environment for Turkish cuisine.