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Develop a new website that celebrates the WESTERN brand, which is all about the work: gritty, real, blue collar, Midwest work ethic, strong, machismo, proven in the school of hard knocks.
When the time came to redesign the six year old WESTERN website, the two primary objectives were: 1) clearly convey a WESTERN brand that can stand shoulder to shoulder with the top of the line national truck brands upon which WESTERN equipment is mounted, and 2) deliver a better user experience that is both intuitive and in line with the way today’s users get information.
WESTERN’s new website features cinematic images throughout that convey the energy of working in a snow storm with animated snowfall and dramatic environments all while showcasing the product front and center. Active headlines pair with the images to speak to the emotion of being in control.
The new product pages give the user a similar experience of what it is like to experience a walk around at a dealership showing the product and the features then drilling down to the details as the user scrolls. This allows for the product pages to tell each individual story of every product offered.
A new site architecture helps users easily navigate the rich layers of information to primary areas of interest, whether it’s a first time buyer seeking to learn more about their product offerings, or a long time owner looking for parts and answers to questions. Overall the user experience of the site matches the same user experience that people get from their products. The website navigation experience is designed to seem familiar with today’s leading automotive brands.
Since 60% of the traffic is mobile, the site was designed from start to finish mobile friendly so the experience is cohesive and well thought out regardless of the device it is being viewed on.
As the sites are so new, proper data has yet to be collected, but positive feedback has been overwhelming.