Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
fairlife is a dairy brand that created an innovative product in a stagnant industry.Our goal was to build a masterbrand that grounded fairlife within the category and allowed for future growth within their portfolio.
fairlife’s previous packaging was viewed as sterile and scientific. Our challenge was how to balance the highly innovative process with the consumer need for real foods.
We created a new cow symbol that communicates fairlife’s real dairy credentials while also hinting at the exclamation point equity from the original fairlife wordmark. The consistent pack architecture and bold use of color creates a strong block at shelf and sets fairlife apart from their competition.