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The town of San Anselmo, California, needed a new graphic identity for town signage - parks, community center, newsletter, etc.
I wanted to create a simple, yet sophisticated graphic icon that reflected the history and romance of this Marin County community. Wildlife is common in San Anselmo which sits up next to forested open space known for hiking, mountain biking, fishing and lots of deer.
San Anselmo is now proudly using the design as welcome signs as you enter the town limits.