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The brief was to create a memorable campaign which would establish Vivid, a new printing process, in the minds of current and potential new clients for Boss Print.
Our solution was to imagine what effect objects would have on the paper if they were real rather than printed. We felt this would help to emphasise the highly realistic results that this new printing process achieves.
The burn on the ‘Match’ poster was created using a laser cutter which was modified to allow the paper to be scorched. This was combined with a printed burn to produce the effect. The printed burn also appears, in reverse, on the back of the poster.
‘Spray Can’, ‘Gaffer Tape’ and ‘Pins’ are all hand finished so each poster is unique.