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The brief was to produce an upmarket and sophisticated integrated report in line with those we have successfully been producing for the past five years or more. Key to the design concept is the objective of connecting the luxury and leisure style related to the hotel and gaming industry.
The content and structure hinged around the company’s eight strategic imperatives. We used full bled photographs and bold typography to showcase the different hotels and resorts. Deep-etched images were specifically chosen to complement the sections and depict various areas of business. The ornate gold motifs and elements combined with large, well-shot images, assisted in achieving the ‘million thrills’ thematic, and created a feeling of sophistication and glamour.
The client was happy with the result, and more importantly that we had maintained the level of excellence they expected from Studio 5. This report received an award for excellence in the 2011 Ernst & Young Excellence in Corporate Reporting awards.