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Since 1986, Wasatch Brewery has been known for its playful irreverence towards dominant Utah cultures, whether they be political, cultural, or beer-based. In order to accentuate this irreverent stance, their entire (and sizable) line of craft beers was redesigned.
Showcased on large fields of black to visually create quiet space on-shelf, this 12-pack uses bold, Utah–centric full–color illustration to grab consumers' attention. Humorous back label and bottom panel copy really helps to amplify the message of the irreverent illustration. Playing card symbols A, K, Q, J and 10 in all four suits are printed on the underside of the bottle caps. A number of bottle cap/card games can be found on the website.
“It’s been a whirlwind these last few months, but the results of our investments have blown us away — growth is over 43 percent year to date and that’s before all our new packaging is fully implemented!” —Greg Schirf, Wasatch Founding Partner.