Sriracha Patch

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Award: Merit

Professor: James Kaczynski

School: School of Visual Arts

Student: Tamara Yakov, Hyunjin Stella Kim

Category: Advertising; Product

Country: United States of America

Award: Merit

Professor: James Kaczynski

School: School of Visual Arts

Student: Tamara Yakov, Hyunjin Stella Kim

Category: Advertising; Product

Country: United States of America

Title: Sriracha Patch

Assignment

Create buzz about Sriracha

Approach

Our idea focused on the idea that people are obsessed with Sriracha, with a cult like following. However, what happens when there's no Sriracha around?

Results

We came up with a Sriracha patch, similar to a nicotine patch. It gives you the spicy kick you need without having to carry a messy sauce around. The patch comes in 3 varieties, mild, medium and hot.