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The main purpose of this project is to create a bicycle wayfinding system in Toronto. Themain target audience will be foreign tourists 20-45 years old who would like to trysomething new and discover the city on a bicycle. The tone of voice should appeal to funloving, active, well-travelled sporty people and should articulate legible and contemporary information.
This would be to attract the attention of the target audience and then encourage people toride a bicycle to various places downtown. As the design solution, I tried to have a uniquebrand identity with functional and efficient wayfinding system.