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El Consejo Cantonal de la Niñez y Adolescencia de Ibarra is in process of transition to the Consejo cantonal for the intergenerational equality, which is a responsible organ of assuring the full force and the exercise of the rights dedicated in the Constitution and in the international instruments of human rights. For this motive an integral rethinking was necessary on his system of visual identification.
The creation of graphic brand Of CCNA-I consisted in the development of a unifying idea that orientates all his visual universe, forged in a value proposition, relevant, own and sustainable, so that it allows the institution a positive management in the formulation, observance, follow-up and evaluation of the public policies related to the subject matters of kind, ethnic, generational, intercultural and of disabilities and mobility humanizes, in agreement with the law.
The symbol was designed to communicate attributes as: to seem a genuine institution, diversity, integration and equality, by means of the use of a reticle with harmonic tracing of bipartición and tripartición of the space, particular style of the graphical Andean Ecuadorian culture.
The logo obtained a recognition granted by the Ministerio de Cultura y Patrimonio del Ecuador (Department of Culture and Heritage of the Ecuador), in the design event Cromia's 100 with a sample with the best projects of real application that have been created, allowing the visualization towards the community, of the force, the social value and the importance of the Ecuadorian design inside the change of the productive matrix. The Projects were selected through a International committee.