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Design publicity materials for the joint lecture of Ellen and Julia Lupton, scholars in their respective fields of Graphic Design and Shakespeare studies. The client was the University of Notre Dame's Department of Art, Art History & Design.
Referencing the sisters' research in performative narratives and how these performances shape identity, as well as the colloquial fact that Ellen and Julia are identical twins, the creative process explored visual binaries and performative identity as an aesthetic and conceptual theme. Eventually, the design distilled to reference French tarot and the act of reading and participating in ritual that shape who we are.
The poster can be installed on either 180 degree axis—flipping the content of the speakers to highlight one twin or the other, given the audience of the academic space (for example, Julia was highlighted in English, Writing, and Literature departments while Julia was highlighted in Art, Typography, and Art History).
The promotion was picked up across campus and the University commissioned additional motion graphics for the same campaign that were distributed online and via digital channels to stake holders and alumni.